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	<title>Atlanta Planning Guys &#187; mental accounting</title>
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	<description>Atlanta Planning Guys is an informal blog  in which CERTIFIED FINANCIAL PLANNER™ professional, Cass Chappell , of Chappell Financial Group,  shares his ideas and opinions with the general public.</description>
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		<title>Behavioral Finance – Mental Accounting</title>
		<link>http://atlantaplanningguys.com/?p=535</link>
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		<pubDate>Mon, 30 Nov 2009 16:02:17 +0000</pubDate>
		<dc:creator>Cass Chappell, CFP®</dc:creator>
				<category><![CDATA[Behavioral Finance]]></category>
		<category><![CDATA[Investments]]></category>
		<category><![CDATA[mental accounting]]></category>

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		<description><![CDATA[In my experience, Mental Accounting is by far the most common bias exhibited by investors.  It can also do the most harm to an otherwise well conceived financial plan.
Basically, it works like this:  Investors assign different assets to different “accounts” in their minds.  Gain and loss is typically looked at separately.  The decision to buy [...]]]></description>
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