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	<title>Atlanta Planning Guys &#187; prospective gains</title>
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	<description>Atlanta Planning Guys is an informal blog  in which CERTIFIED FINANCIAL PLANNER™ professional, Cass Chappell , of Chappell Financial Group,  shares his ideas and opinions with the general public.</description>
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		<title>Behavioral Finance – Prospect Theory</title>
		<link>http://atlantaplanningguys.com/?p=487</link>
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		<pubDate>Mon, 09 Nov 2009 18:21:08 +0000</pubDate>
		<dc:creator>Cass Chappell, CFP®</dc:creator>
				<category><![CDATA[Behavioral Finance]]></category>
		<category><![CDATA[Investments]]></category>
		<category><![CDATA[kahneman]]></category>
		<category><![CDATA[prospect theory]]></category>
		<category><![CDATA[prospective gains]]></category>
		<category><![CDATA[prospective losses]]></category>
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		<description><![CDATA[ 
 
 
The last two years have exposed a lifetime of emotions for most investors.  Plummeting markets brought fear.  Those who held the course were rewarded with a strong, rapid recovery bringing a sense of euphoria and pride with the wise decision not to sell everything and “stick it under the mattress”.
 
 
The 1979 Tversky and Kahneman study* [...]]]></description>
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