Archive for November, 2009

Behavioral Finance – Mental Accounting

Monday, November 30th, 2009 by Cass Chappell, CFP®

In my experience, Mental Accounting is by far the most common bias exhibited by investors.  It can also do the most harm to an otherwise well conceived financial plan. Basically, it works ... more »

Behavioral Finance – Investor Biases

Monday, November 23rd, 2009 by Cass Chappell, CFP®

        There is a popular indicator of investor sentiment that follows the net inflows and outflows into certain investments.  In a nutshell, it goes like this: o       When investor inflows are at their ... more »

He’s making a list…maybe you should too…

Monday, November 16th, 2009 by Charles Mayfield, CFP®

If you should happen to catch a glimpse of Santa this holiday season...take a look at that big belt he is wearing.  Chances are he has cinched that thing in a ... more »

Behavioral Finance – Prospect Theory

Monday, November 9th, 2009 by Cass Chappell, CFP®

      The last two years have exposed a lifetime of emotions for most investors.  Plummeting markets brought fear.  Those who held the course were rewarded with a strong, rapid recovery bringing a ... more »

The birth of a new child and … MONEY

Monday, November 2nd, 2009 by Cass Chappell, CFP®

  A comparison of popular gifting strategies   Summary: ·        If the gift is meant to be used in 18 years (in the case of a college education) or more, I tend to favor strategies ... more »