Author Archive

Behavioral Finance – Mental Accounting

Monday, November 30th, 2009 by Cass Chappell, CFP®

In my experience, Mental Accounting is by far the most common bias exhibited by investors.  It can also do the most harm to an otherwise well conceived financial plan. Basically, it works ... more »

Behavioral Finance – Investor Biases

Monday, November 23rd, 2009 by Cass Chappell, CFP®

        There is a popular indicator of investor sentiment that follows the net inflows and outflows into certain investments.  In a nutshell, it goes like this: o       When investor inflows are at their ... more »

Behavioral Finance – Prospect Theory

Monday, November 9th, 2009 by Cass Chappell, CFP®

      The last two years have exposed a lifetime of emotions for most investors.  Plummeting markets brought fear.  Those who held the course were rewarded with a strong, rapid recovery bringing a ... more »

The birth of a new child and … MONEY

Monday, November 2nd, 2009 by Cass Chappell, CFP®

  A comparison of popular gifting strategies   Summary: ·        If the gift is meant to be used in 18 years (in the case of a college education) or more, I tend to favor strategies ... more »

Life Insurance: “Buy term and invest the difference” is dead – Reconsidering permanent insurance

Monday, October 26th, 2009 by Cass Chappell, CFP®

In the 80's and into the early 90's there was a popular theory about life insurance:  "Buy term and invest the difference". Essentially, you would buy a low cost 20 year term ... more »

“Max out” your 401(k)……just don’t do it too quickly

Monday, October 5th, 2009 by Cass Chappell, CFP®

 I find myself giving clients this piece of advice more than any other recommendation I make: "Contribute to your retirement plan...as much as you can afford". There is a caveat to that statement, ... more »

“It just doesn’t feel right!” – 529 Plans

Thursday, August 20th, 2009 by Cass Chappell, CFP®

Arriving on the scene several years ago, 529 savings plans shoulda, coulda, woulda been the greatest thing since sliced bread.   There are hundreds of articles on the web and in magazines ... more »

Healthcare Reform – Quit yelling! It’s time for an open, honest, constructive discussion

Monday, August 10th, 2009 by Cass Chappell, CFP®

 Note from the author: Other than offering that something needs to be done and that we could go about it in a more constructive manner, I have intentionally attempted to leave ... more »

Uninsured Motorist Coverage- A Closer Look

Monday, August 3rd, 2009 by Cass Chappell, CFP®

Uninsured Motorist (UIM) is part of every auto policy in Georgia (and most other states too).  It covers you and anyone in your car during an accident when you are hit ... more »

Long Term Care Insurance – When Should I Buy It?

Monday, May 18th, 2009 by Cass Chappell, CFP®

        One could ask this question of several different people and get several different answers.    Insurance agent: "Now.  You can potentially lock in the rate and you don't have to worry about whether ... more »